Our Resources

WHAT WE DO

Factory is a team of experienced operators with $250M of investable capital. We acquire meaningful equity stakes in high potential food, beverage and pet health companies, and partner with them to rapidly build value.

We are based in a one-of-a kind, custom-built, 40,000 sq. ft. innovation and scale-up facility in Bethlehem PA, where we provide partner companies with support and resources so invested capital can be used for growth, not SG&A.

Our experienced team members work directly with our entrepreneur partners on all aspects of their businesses, freeing up the entrepreneurs’ time to focus on big picture goals and innovation.

OUR AREAS OF EXPERTISE

SALES AND MERCHANDISING

Factory’s senior sales staff has decades of experience across conventional, natural, mass, club and alternative channels, supplemented by deep relationships with external sales, brokerage and distribution resources. We offer our partners comprehensive sales planning and hands-on execution.

MARKETING

Every successful brand journey begins with differentiation. We help you identify your brand’s unique selling proposition, develop and execute a strategy to leverage it, and bring the brand story to life. Factory’s marketing team is your partner every step of the way.

DIGITAL AND SOCIAL MEDIA

Our social media team keeps our video and audio studios active morning ‘till night, generating a constant stream of content for every platform. We support every aspect of a brand’s digital marketing program, in-house and via external partners – strategy, advertising, SEO, website development and more.

PACKAGING AND DESIGN

Creating new packaging can be time-consuming and expensive. Our in-house package engineers and graphic designers can respond to opportunities instantly, experimenting, building prototypes, and creating design options for immediate consumer feedback.

PRODUCT DEVELOPMENT

The Innovation Test Kitchen is in perpetual motion. On one side, our food scientist creates a steady stream of new products and product improvements. On the other, our head chef creates recipes for social media and whips up amazing breakfasts and lunches for our team and friends.

BEVERAGE AND FLAVOR DEVELOPMENT

A specialized discipline within Factory, beverage and flavor development is managed in partnership with Allen Flavors Inc., a privately-held, 29-year innovator with extensive experience in liquids, powders, organics, coffee and tea.

QUALITY ASSURANCE AND FOOD SAFETY

Nothing is more important in the food and beverage business than food safety. Factory’s manufacturing sourcing and QA team identifies suitable co-packers, audits facilities, helps negotiate contracts, validates nutritional claims, ensures regulatory compliance and monitors production for both quality and safety.

E-COMMERCE

Factory’s resources include the ability to build your online e-Commerce presence on the front end and process and fulfill e-Commerce orders on the back end for our partner companies’ products, including the capacity to store and ship difficult-to-handle frozen food products.

CONSUMER INSIGHTS

It all starts with the consumer – who they are, what they want and need, how they buy. With our own consumer panel, in-house focus group and sensory tasting facilities, we provide our partners instant feedback on marketing ideas, package designs and new product development.

QUANTITATIVE DATA AND SYNDICATED RESEARCH

Data can make or break an emerging company. Factory has relationships with premier quantitative research and syndicated data providers, including Sampler and SPINS. We are heavily engaged in survey design and execution and the analysis of behavioral and attitudinal data and retail performance.

SUPPLY CHAIN AND LOGISTICS

Factory has expertise in all aspects of supply chain and logistics management. Our experienced team members work hand-in-hand with partner companies to ensure that orders are processed and commitments met in a timely and cost-efficient manner.

FINANCE

Our finance team has deep experience in the food and beverage industry. Factory manages a broad portfolio of financial tasks for our partner companies, including manufacturing, supply chain, order processing, trade management, capital expenditures, operating expenses and more.

SAMPLER

Sampler is a digital sampling company focused on growing brands through consumer experience. Sampler partners with Factory to deliver samples to pre-qualified consumers. It’s turnkey solution engages consumers in an information and feedback loop that builds brand knowledge and loyalty.

SPINS

SPINS is a wellness-focused data technology company that accesses point-of-sale data via exclusive partnerships with hundreds of natural and specialty retailers. SPINS has a presence at Factory to help brands grow and scale by harnessing the power of insights to optimize performance and drive competitive advantage.

ALLEN FLAVORS

The Allen Flavors on-site laboratory at Factory provides Brand Partners with a library of high-performance, great-tasting traditional flavors, including the industry’s broadest and most rapidly-growing collection of certified organic flavors, along with world-class expertise in the development of customized ingredient kits.