Factory is a team of experienced operators with $250M of investable capital who acquire meaningful equity stakes in high potential food, beverage and pet health companies, and partner with them to rapidly build value.
Our Resources
WHAT WE DO
WHO WE ARE
Our 31 team members have expertise in sales, marketing, product development, food science, manufacturing, distribution, supply chain, logistics, package engineering, food safety, consumer insights, social media, finance, and legal.
HOW WE DO IT
We are based in a one-of-a kind, custom-built, 40,000 sq. ft. innovation and scale-up facility in Bethlehem PA, where we provide partner companies with support and resources so invested capital can be used for growth, not SG&A.
Marketing
Every successful brand journey begins with differentiation. We help you identify your brand’s unique selling proposition, develop and execute a strategy to leverage it, and bring the brand story to life. Factory’s marketing team is your partner every step of the way.
Consumer Insights
It all starts with the consumer – who they are, what they want and need, how they buy. With our own consumer panel, in-house focus group and sensory tasting facilities, we provide our partners instant feedback on marketing ideas, package designs and new product development.
Quantitative Research & Syndicated Data
Data can make or break an emerging company. Factory has relationships with premier quantitative research and syndicated data providers. We are heavily engaged in survey design and execution and the analysis of behavioral and attitudinal data and retail performance.
Digital and Social Media
Our social media team keeps our video and audio studios active morning ‘till night, generating a constant stream of content for every platform. We support every aspect of a brand’s digital marketing program, in-house and via external partners – strategy, advertising, SEO, website development and more.
Packaging Design and Innovation
Creating new packaging can be time-consuming and expensive. Our in-house package engineers and graphic designers can respond to opportunities instantly, experimenting, building prototypes, and creating design options for immediate consumer feedback.
Sales
Factory’s senior sales staff has decades of experience across conventional, natural, mass, club and alternative channels, supplemented by deep relationships with external sales, brokerage and distribution resources. We offer our partners comprehensive sales planning and hands-on execution.
Merchandising
Most CPG brands live on retail shelves. Factory has both a mock grocery store and digital plan-o-gram capabilities to aid in the optimization of shelf sets, brand blocks and competitive presence. We also create merchandising systems, displays and point of sale materials.
Product Development
The Innovation Test Kitchen is in perpetual motion. On one side, our food scientist creates a steady stream of new products and product improvements. On the other, our head chef creates recipes for social media and whips up amazing breakfasts and lunches for our team and friends.
Beverage & Flavor Development
A specialized discipline within Factory, beverage and flavor development is managed in partnership with Allen Flavors Inc., a privately-held, 29-year innovator with extensive experience in liquids, powders, organics, coffee and tea.
Food Safety & QA
Nothing is more important in the food and beverage business than food safety. Factory’s manufacturing sourcing and QA team identifies suitable co-packers, audits facilities, helps negotiate contracts, validates nutritional claims, ensures regulatory compliance and monitors production for both quality and safety.
Supply Chain & Logistics
Factory has expertise in all aspects of supply chain and logistics management. Our experienced team members work hand-in-hand with partner companies to ensure that orders are processed and commitments met in a timely and cost-efficient manner.
e-Commerce
Factory’s resources include the ability to build your online e-Commerce presence on the front end and process and fulfill e-Commerce orders on the back end for our partner companies’ products, including the capacity to store and ship difficult-to-handle frozen food products.
Finance
Our finance team has deep experience in the food and beverage industry. Factory manages a broad portfolio of financial tasks for our partner companies, including manufacturing, supply chain, order processing, trade management, capital expenditures, operating expenses and more.
