Like many entrepreneurs, Roly Nesi got his start in his mom’s garage. His goal was to create a great-tasting drink that was also a must-have fashion item. Driving his van through the NY Metro area, delivering cases door to door, he soon discovered that while taste can be subjective, fashion is even more so. In 2017, he pivoted into the premium functional space, from a sports drink to ROAR Organic®.
Today ROAR Organic® is the most complete hydration beverage, combining optimal levels of five vitamins, electrolytes and antioxidants in a variety of great-tasting flavors with only 20 calories per serving.