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April 7, 2020Factory’s Head of Strategy Has 3 Simple Rules for Marketing Right Now
Due to COVID-19, brands (and everyone else) can no longer operate like it’s business as usual. The current pandemic has caused marketers to indefini...
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March 6, 20205 Reasons We Think the Lehigh Valley Is the Perfect Spot for Entrepreneurs to Set Up Shop
At Factory we rave about the Lehigh Valley a lot. But if you’ve never been here, much less heard of it, you’re probably wondering why there’...
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January 24, 2020Partner Tim Pollak Talks All Things Factory at NOSH Live
Factory recently sponsored the NOSH Live Winter 2019 trade show in Santa Monica, California. While there, Factory partner and strategy head Tim Pollak...
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November 19, 2019Factory Provides Investment to Open New Stuffed Puffs Plant in the Lehigh Valley
Stuffed PuffsTM Filled Marshmallows are flying off the shelves and we can’t keep up with the demand! That’s why Stuffed Puffs, with an investment...
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November 5, 2019Consumer Insights Give Marketers New Perspectives
Consumer insight is the interpretation of findings from both quantitative and qualitative research. Quantitative research is a formal survey or study ...
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October 31, 2019Pet Industry Leaders and Entrepreneurs Gathered at Factory for Day of Workshops
Earlier this month, Factory LLC and New Hope Network collaborated to bring together dozens of pet industry veterans, investors and emerging entreprene...
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October 22, 2019The Top 6 Podcasts Emerging Entrepreneurs Should Be Listening To
Kicking things off as an entrepreneur and forging ahead isn’t easy. The trials and tribulations are tough, tiring and lonely, but in the moment when...
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October 5, 201910 Social Media Marketing Blogs All Small Businesses Should Follow
Successful social media marketing isn’t as simple as creating accounts and tossing up photos of your product a couple of times per week. To build a ...
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October 3, 2019Factory selected as one of the Lehigh Valley’s Coolest Offices
Founded in 2018, The Factory was designed to be a space for start-ups in the food, beverage and pet industry that modeled the kind of tech-incubator s...
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September 24, 2019Factory LLC to Host StartUp Valley Event to Foster Innovation in the Lehigh Valley
Factory is on a mission to make the Lehigh Valley a national center for entrepreneurship and new innovation, and to kick things off we’re hosting ou...