Barbara has diverse experience in consumer insights, business development sales, event planning, and digital marketing. Prior to joining Factory, she spent time interning for a local Lehigh Valley CPG startup before moving on to a business development role at Oracle. She now uses her marketing degree from Penn State University and analytical skills to conduct market and consumer research for our brand partners, including fielding taste tests in our on-site consumer insights lab. She enjoys digging into the data that our brand partners rely on to set their marketing strategies. Barbara grew up in Abu Dhabi, UAE but her hometown is Allentown, PA.