Factory LLC will host Better for You (BFY) Media’s live shopping show sometime in June, Product Search Live, for their second broadcast of the season. The show will feature up to a dozen innovative CPG brands with strong entrepreneurs pitching their products during 5-10 minute segments. The format of Product Search live is meant to represent a low-risk model for boosting sales and marketing campaigns across multiple platforms during the broadcast, and utilizing influencers and paid media buys to drive engagement.
“Helping small, emerging brands, and providing them with platforms to deliver their brand message, is what we do here at Factory,” shared Rich Thompson, Factory’s co-founder and managing partner. “Live shopping offers a great opportunity for these companies, including our own Factory brand partners, to reach a new audience and drive value.”
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