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Factory Manufacturing opens in Industrial Park IV
In early February, Factory opened the doors of a 75,000-sq.-ft. production facility, Factory Manufacturing, in Lehigh Valley Industrial Park IV. The building is equipped for the production and packaging of powders and will eventually produce and package bars. Lehigh Valley Economic Development Corporation was the first to announce the news.

StartUp Lehigh Valley announces 2023 date
The fifth annual StartUp Lehigh Valley will take place on Wednesday, October 25. This pitch competition for entrepreneurs is designed to showcase innovation happening in our community and support the next generation of local business leaders. The event will once again be broadcast live on WFMZ-TV.

StartUp Lehigh Valley 2022 winner, biomedical engineer Giana Jarrah, has reached over 42 states with her probiotic for optimal genitourinary health, With Meraki Co., and recently opened an office in Bethlehem.

Pipcorn puts a new Twist on snacking!
In January, Pipcorn launched a new product, Twists, in two varieties: Cinnamon Sugar, and Sea Salt. The light, crunchy, sustainably-made Twists follow the Pipcorn tradition of being non-GMO, gluten-free, and contain significantly less fat than the leading competitive brands. Shark Tank’s Barbara Corcoran got into some blindfolded taste-testing fun with the Twists, which have also been featured heavily on Pipcorn’s social media and website.

Pipcorn also made a surprise appearance on the Today Show in January, with Hoda and Jenna happily snacking their way through Cheddar Cheese Balls on a Snack Swap segment. Check out the clip!

What’s next for Pipcorn? Keep an ‘ear’ out for their Broadway debut in March!

Runner’s World visits Factory in anticipation of next Honey Stinger product launch
Factory was happy to welcome Runner’s World magazine in mid-February for a discussion with Linsey Herman, VP of Product Development, about the nutritional makeup behind the next new Honey Stinger product. With waffles, gel, chews, and bars already part of the Honey Stinger lineup, the next anticipated product will make its debut in March, so keep an eye on Runners World and Honey Stinger for that exciting announcement!

ROAR continues to brighten up Times Square; two product launches coming in March
ROAR’s billboard in Times Square continues to showcase “complete hydration in a New York minute!” Stay tuned to ROAR’s website for announcements on two new products launching in March!