10 Social Media Marketing Blogs All Small Businesses Should Follow
Successful social media marketing isn’t as simple as creating accounts and tossing up photos of your product a couple of times per week. To build a strong brand that your potential customers want to engage with, you’ve got to have a strategy to deliver a unified message in a way that resonates with your followers—and that strategy will change depending on which social platforms you’re using.
For small business and entrepreneurs who don’t have access to a full-fledged digital marketing team, there can be a lot to learn. Luckily, you can find a lot of useful intel on the internet if you know where to look. Here are 10 quality blogs to get you started on upping your social media game.
1. Social Media Explorer
Social Media Explorer is filled with insights into how companies of all sizes can use social media to grow business, with individual articles catered to specific industries. The blog also delves into the most recent news, features and scandals in the social world, including whether Facebook is still relevant in the social media marketing world two years after the Cambridge Analytica scandal (spoiler: yes).
2. The Future Buzz
The Future Buzz covers all things digital marketing, including social media and a good chunk of valuable PR advice. Especially helpful are their big-picture strategy guides for developing things like influencer marketing plans and developing a cohesive brand identity across multiple digital platforms.
3. Social Media Today
Social Media Today is great for keeping tabs on all the new updates and features that social media platforms are constantly rolling out. Get insights into new research, studies and stats that can help make you a more effective social marketer.
4. The Social Media Examiner
The Social Media Examiner is a mecca of how-to guides for everything you could possibly need to know about optimizing your social channels. You also won’t want to miss their free annual social media marketing industry report delves deep into trends, channels and evolving strategy.
5. Duct Tape Marketing
Duct Tape Marketing is an agency with a particularly well-run blog that has a focus on small businesses and entrepreneurs. It covers all types of digital marketing, but of course social is a big part of that, and the agency advises on best practices for social advertising, branding and more.
6. Agorapulse Blog
Social media management tool Agorapulse publishes a helpful blog on creating and leveraging shareable content on your social channels. It also gets into tips for increasing engagement without looking desperate and other social feed management best practices.
7. Lyfe Marketing
Lyfe Marketing is an agency with a great blog covering all aspects of digital marketing, including social and content marketing. You can learn a lot about building effective advertising campaigns across social channels, and how to handle situations you might not think about until they occur—like how to head off a social media crisis.
8. Sprout Social Blog
Sprout Social is another social media management tool, but you don’t need to be a subscriber to take advantage of the site’s free social advice. The Sprout Social Blog recently began publishing a weekly spotlight on a brand that is using social media particularly effectively to engage with customers and create a positive online brand experience.
9. Socially Sorted
Socially Sorted is all about how to develop engaging content for every social channel. If you need inspiration, look no further than Socially Sorted’s aggregations of seasonal content ideas and their endless tips for creating DIY visual content when you’re not a designer.
10. The Social Media Hat
The Social Media Hat will keep you abreast of the latest updates across social media platforms and inspire you to flesh out your content marketing strategy for all of your social accounts. If you want to be smart about developing a cohesive social plan that’s based on proven best practices, this blog is for you.